Improving your partner experience from contract to launch.
Upward of 70% of global revenue comes from third-party channels. However, despite the numbers, indirect sales models often take the back seat to direct sales initiatives within organizations. Alliance teams are left scraping together resources and finding creative ways to get partnerships done. Organizations are leaving revenue opportunities on the table due to their lack of focus and discipline.
For example, in 2019, Microsoft announced that 7,500 new partners were joining their program each month! But as it turns out, 80% of those partners were non-transacting.
Is this similar to what your partner program looks like? How much would revenue increase if you could bump 20% of productive partnerships by even 5%?
By taking a few steps to add structure around partner ecosystems, organizations realize revenue faster and create more successful partnerships.