Lunch & Learn Overview
Recorded Wednesday, April 15th | 1:00 PM ET
During our 45-minute virtual lunch-and-learn we cover 5 common headaches alliance partnerships face, as well as solutions you can implement today. We share our original findings from our 2020 surveys and interviews with alliance and channel partnership professionals that uncover their key challenges.
Corporate alliances are growing in number—by about 25% a year according to a recent Vantage Partners study. As alliance teams are expanding and becoming a more impactful source of revenue and value for organizations, how is this impacting the individuals at the center of it all?
Improving your partner experience from contract to launch.
Upward of 70% of global revenue comes from third-party channels. However, despite the numbers, indirect sales models often take the back seat to direct sales initiatives within organizations. Alliance teams are left scraping together resources and finding creative ways to get partnerships done. Organizations are leaving revenue opportunities on the table due to their lack of focus and discipline.
For example, in 2019, Microsoft announced that 7,500 new partners were joining their program each month! But as it turns out, 80% of those partners were non-transacting.
Is this similar to what your partner program looks like? How much would revenue increase if you could bump 20% of productive partnerships by even 5%?
By taking a few steps to add structure around partner ecosystems, organizations realize revenue faster and create more successful partnerships.